Founded in 1996 by Jimmy Choo, the brand was originally based in the East End of London and catered to a global jet set, counting the late Princess Diana among its many fans. While women’s shoes remain at the core of the business today, the Jimmy Choo brand now encompasses a complete luxury accessories collection, from handbags and small leather goods to scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. The creative direction of the brand is overseen by Jimmy Choo’s niece, Sandra Choi who has a vision of creating one of the world’s most treasured luxury brands. Jimmy Choo has 167 stores in 35 countries and can also be found in the most prestigious department and specialty stores worldwide.
