Founded in Florence in 1921 by Guccio Gucci, the fashion house that bears his name is one of the world’s leading luxury fashion brands, with a reputation for creativity, innovation and traditional “Made in Italy” craftsmanship. Gucci designs and produces women’s and men’s ready-to-wear, handbags, small leather goods, travel accessories, footwear, fine jewelry, watches, eyewear, fragrances, cosmetics and children’s clothing, as well as other lifestyle items. Gucci’s Made In Italy production ensures that 100% of its leather goods, shoes and ready-to-wear are still produced in its Florence workshops. Appointed Creative Director in January 2015, Alessandro Michele is responsible for all of Gucci’s collections and global brand image.